Herschel
Herschel embodies beautiful simplicity. Their collections are timeless staples, and their site needed to be too.
2021-2022, Senior Visual Designer at Elva Design Group
Background Herschel initially came to Elva seeking to update their shopping pathways and product education. However, after early concepts, the partnership naturally evolved. We ultimately delivered designs spanning their entire e-commerce experience, from updates to the menu, PLPs, and PDPs, to a new compare tool and a shoppable blog.
Role As the sole visual designer on this project, I meticulously attended to designs both large and small. I collaborated directly with the client, as well as internally with PM, UX, and our creative director to deliver final designs.
Highlights With its stunning travel photography and engaging storytelling, the blog stands out as a highlight of this work for me. The updated designs seamlessly feature these strong elements while adding shopping with a light touch. Shoppers can enjoy the narrative uninterrupted while easily exploring the featured products at their leisure.
