Greetabl
Greetabl makes sending unique, personalized gifts a breeze. They needed an inviting brand and website to match.
Visual Designer at Elva Design Group
Background Greetabl sought Elva's expertise for a comprehensive rebrand and e-commerce experience tailored to their unique offerings. We thoroughly reimagined their branding featuring vibrant colors, playful fonts, and expressive icons suitable for any gifting occasion. Reflecting this work throughout their new website alongside an extensive UX overhaul resulted in a seamless and uniquely tailored e-commerce experience.
Role As the project's sole visual designer, I worked to craft the new brand and website. I collaborated closely with our UX designer in translating meticulous wire framing to the visual side. We worked internally with PM and our creative director, as well as directly with the client.
Design System The joyful aesthetic provided an opportunity for moments of delight in the design system. A standout aspect was theming the main colors of pages based on content or type. For instance, the PLP for Pride features a styled logo and promo bar to match. Standard pages, such as cart and account, utilize a set of neutral themes.
