Greetabl
Redefining Greetabl’s e-commerce presence with playfulness and clarity.
2022, Senior Visual Designer at Elva Design Group
Background A startup turned self-sustaining e-commerce business, Greetabl is tapped into a niche between greeting cards and pricey gifts. They offer mini-gifts packed inside a box design that unfolds to reveal a personalized message and photos. The business generates roughly $700K/year on sales, sending a Greetabl falls in a $20-$30/gift range. The audience is B2B with corporate gifting and B2C with individual consumers.
Role Greetabl experienced 117% growth during COVID. They scaled their team to support rising demand, and sought a design agency (Elva) for a brand refresh and website redesign. As the project's sole visual designer I crafted the new brand and website. I collaborated closely with our UX designer, PM, creative director, as well as directly with the client.
Highlights The brand's joyful aesthetic provided an opportunity for moments of delight in the design system. A standout aspect was theming the main colors of pages based on content or type. For instance, the PLP for Pride features a styled logo and promo bar to match. Standard pages, such as cart and account, utilize a set of neutral themes.
